Poker Creations and Casino Media Group Announce 2nd National Poker Promotion with Milwaukee Best Light Beer
Free-to-Play online tournament will feature seats to the World Series Of Poker as prizes
Framingham, MA (August 24, 2006) –Poker Creations, the leader in US-compliant online poker promotion tournaments, today announced a multi-week poker promotion agreement with Casino Media Group, a multi-media agency with offices in Toronto, New York, NY and Las Vegas.
The contract calls for Poker Creations, a wholly owned division of NLOP, Inc (AVLS.pk) to provide online logistics for a 2nd nationwide promotion sponsored by Milwaukee's Best Light. Beginning on September 10th, Milwaukee's Best Light will offer consumers the chance to be a part of the action at the 2007 World Series of Poker. Six MBL contestants played in the 2006 WSOP, having won seats in the Milwaukee Best Light "Best Me" promotion run by Poker Creations earlier this year.
According to theNew York Times, there are over 65 million poker players in the US. But, live-money Internet poker sites are considered illegal. The US House of Representatives recently adopted HR4777, 'The Internet Gaming Prohibition Act'. This combined with US Attorneys arresting a UK-based sportsbook CEO, have caused US-based brand owners and media properties to re-evaluate how to align themselves with this burgeoning new audience.
"We have developed a US-legal promotional poker platform that allows sponsors to offer free online poker to their constituencies," explained Michael Clebnik, COO of Poker Creations. "Our poker rooms offer exciting online poker play, but, unlike offshore or remote sites, we offer contestants the opportunity to win prizes, without gambling." "The promotion highlights our unique 'advergaming', software, assimilating sponsors brands into the application in a myriad of ways-making the sponsor a truly integrated part of the action."
"We love the service that Poker Creations provides," said Walter Marcinowski, vice president of CMG. "Our clients have expressed extreme interest in the poker demographic and in offering cross-media poker promotional campaigns—andour partnership with Poker Creations provides that for them."
Marcinowski continued, "Consumers will be directed to www.milbestlight.com to play for free in an online Texas Hold 'em tournament challenge and compete for seats at the World Series of Poker. Six grand prize winners will receive seats at the 2007 World Series of Poker and spending cash for airfare, food and lodging."
Consumers can look for new eye-catching packaging on 12- 24 and 30-packs in retail outlets with Texas Hold 'em directional copy and promotion rules.
About Poker Creations
Poker Creations is a Boston-based marketing and promotions company that offers private-branded online poker applications to national brands, portals and non-profit agencies to leverage the exploding growth and interest in poker. Poker Creations is operated by a seasoned team of software executives with extensive backgrounds in outsourced Internet technologies.
For more information please visit www.pokercreations.com.
About Casino Media Group
Casino Media Group (CMG) has reached casino players throughout the US and Canada since 2004 with fully integrated communication and advertising campaigns that include OOH media, casino POS, on-table felts, on-poker chips, and on-playing cards. In addition, CMG organizes and plans celebrity gala events, including in-house gaming tournaments, as well as broadband on-line, free play promotional tournaments. Clients include: Canadian Club, Beck's, the Canadian Football League, Bowman's and Milwaukee's Best, who have all launched multi media national campaigns utilizing CMG.
Casino Media Group has offices in Toronto, New York, and Las Vegas. Visit www.casinomediagroup.com for more information.

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